2024 KSFB-International Conference

The korean society of fashion business

2024

International

Conference

Fashion 6.0 : Future of K-Fashion in Digital Transition & Sustainability

2024.12.07(SAT) 10:00~17:00

Gyeonggi-do,Ansan-si, Hanyang UNIVERSITY, ERICA CAMPUS & ONLINE

Hosted by:

Organized by:

sponsored by :

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About KSFB

Main Chanel for

International Conference

The korean society of fashion business

About KSFB

The Korean Society of Fashion Business, founded on October 24, 1996, was established to bridge academia and the fashion industry. It fosters collaboration to enhance the global competitiveness of Korean fashion in a digital era. The Society focuses on talent development through industry-academic-research partnerships, promoting education, research, and international exchanges. Key activities include hosting conferences, publishing research, and recognizing achievements, with a mission to advance Korea’s fashion industry on the global stage. The Society also supports public interest initiatives through consultation and policy recommendations, driving Korean fashion towards innovation, sustainability, and worldwide impact.

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Conference Program

Channel #1

10:00-11:00

Poster presentation

Session1: Fashion Design, History of costume, Aesthetics

11:00-12:00

Oral presentation Session1: Fashion Design, History of costume, Aesthetics

Channel #3

10:00-10:50

Poster Presentation

Session3: Digital Fashion, Fashion Convergence,

Textile, Beauty

10:50-12:00

Oral presentation

Session3: Digital Fashion, Fashion Convergence,

Textile, Beauty

Channel #2

10:00-10:50

Poster Presentation

Session2: Fashion Marketing & Fashion Industry

10:50-12:00

Oral presentation

Session2:Fashion Marketing

Channel #4

10:00-10:55

Research ethics

seminar

10:55-12:20

Oral presentation

Session4: Hallyu, K-Culture, Fashion Industry

10:00-12:00

Research presentation & Research Ethics Seminar

12:00 - 13:00

Lunch

13:00-13:05

Opening Ceremony

Young Jae Lee, President of THE KOREAN SOCIETY OF FASHION BUSINESS

13:05-13:10

Congratulatory Address

Donghyun Baek, Vice President of Hanyang University ERICA Campus

13:10 - 14:10

Keynote Lecture #1

Ali Howell Abolo, Director of Fashion Design, Drexel University

14:10 - 15:10

Keynote Lecture #2

Shuxin Cheng, Co-Founder of SCRY

15:10 - 16:10

International Forum

Alexander Ruth, Designer of Professor.

Jimmyn Parc Professor, University of Malaya,

Jin-Hee Yoon, Art Director of JTBC.

Jaewon Sheol, Editor-in-Chief of Cultura.

16:10-17:00

Award ceremony & Closing

Keynote Lecture

EMPOWERING SUSTAINABILITY: TEACHING FASHION THROUGH A CRITICAL PERSPECTIVE

Keynote Speaker #1

Ali Howell Abolo

Drexel University, USA

SCRY the future: how forward-looking design can create innovative opportunities

Keynote Speaker #2

Shuxin Cheng

China, SCRY, Co-Founder

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International Forum

Encounter Between

Content, Technology, and Fashion

International Forum

Encounter Between

Content, Technology, and Fashion

Forum Panel #1

Alexander Ruth

Professor, Designer

Forum Panel #2

Jimmyn Parc

University of Malaya, Professor

Forum Panel #3

Jin-Hee Yoon

JTBC Entertainment Division, Director

Forum Panel #4

Jaewon Sheol

Cultura, Editor-in-Chief

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oral presentation

Session1: Fashion Design, History of costume, Aesthetics

A Study on Fashion Design Applying the Formativeness of Marine Workwear

- Ji Yi Shin & Jin Young kim (Hongik University)

A Study on Multimodal Fashion Design in Futuristic Style of K-pop Girl Groups Using AI

- xiaoying xie & Young Jea Lee (Hanyang University)

Design and Evaluation of Fabric-Based Pneumatic Artificial Muscles for Body-Posture Assistance

- Hyeon-seon Cho, Jeehyun Song, Jiwon Chung, Gayeon Lee, Sumin Koo (Yonsei University)

Click to see

Oral Presentation Session1 >>

Session2: Fashion Marketing

The Impact of NeRF-Based 3D Shopping Environments on Consumers' Shopping Experience -Focusing on a Comparison with 2D Online Shopping Environments-

- So-Hyun Jeon & Ji-Yoon Kim (Hongik University)

Search Performance: The Key Determinant for Capturing User Engagement in Fashion Apps during the AI Revolution

- Hyo-Min Bae & Kyu-Hye Lee (Hanyang University)

The Relationship Between Social Function Usage and Consumption of Mental Health- Related Videos Among Emerging Adults on YouTube

- Sooah Lee (University of Amsterdam, Netherlands)

Communication of luxury fashion brands through chatbots - Identification of brand luxury index and moderating effects -

- Yujeong Won, Youngho Sim, Younjin Lee, Yuri Lee(Seoul National University)

& Seyoon Jang (Korea University)

Click to see

Oral Presentation Session2 >>

Session3: Digital Fashion, Fashion Convergence, Textile, Beauty

The innovative in Metal Textile Technology for protection towards Creative Fashion Product

- WEERIN SANTIWORARAK & PATCHA UTISWANNAKUL (Chulalongkorn University)

Developing virtual makeup solutions with generative AI - Centered on developing a full-face image classification model and skin color diagnostic logic -

- Heechan Jeon (AMOREPACIFIC)

Proposal for Real-Time Customized Avatar Creation Using NeRF (Neural Radiance Fields) to Overcome the Limitations of CLO 3D Avatars

- Chaerin Lim & Ji Yoon Kim (Hongik University)

Research on Digital Nail Devices Nail art Integrated with Fashion Textile Design

- Mi sun Kim & Sae Young Shin (Seokyeong University)

Click to see

Oral Presentation Session3 >>

Session4: Hallyu, K-Culture, Fashion Industry

Ideological and Cultural Aspects of South Korea Through the Lens of Fashion: Golf Apparel

- Doyeon Kong & Heeju Terry Park (Cornell University, US)

Attributes and preferences of customers of Korean culture in Europe, with particular regard to the purchase of fashion products

- Éva Gajzágó Judit, Nguyen Thanh Thuy Trang, Alisher Sultan, Norber Magyar (Budapest Business University, Hungary), Valentina Marinecsu(University of Bucharest, Romania), Doobo Shim(Sungshin Women’s University, Korea), Viktória Ramóna Dávida(Corvinus University, Hungary)